Executive Development Programme Data Analytics for Marketing ROI
-- ViewingNowThe Executive Development Programme in Data Analytics for Marketing ROI is a certificate course that empowers marketing professionals with the essential skills to measure and optimize marketing return on investment (ROI) using data analytics. In today's data-driven world, understanding how to leverage data to make informed marketing decisions is critical to success.
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⢠Introduction to Data Analytics for Marketing: Understanding the basics of data analytics, marketing metrics, and key performance indicators (KPIs).
⢠Data Collection and Management: Gathering and organizing data from various sources, including customer relationship management (CRM) systems, social media platforms, and web analytics tools.
⢠Data Analysis Techniques: Exploring different data analysis methods, such as regression analysis, cluster analysis, and A/B testing, to extract insights and make data-driven decisions.
⢠Marketing Attribution Models: Examining various attribution models to determine the ROI of marketing campaigns and allocate resources effectively.
⢠Predictive Analytics for Marketing: Utilizing predictive analytics to forecast customer behavior, optimize marketing strategies, and improve ROI.
⢠Data Visualization and Reporting: Presenting data insights in a clear and compelling manner through visualization tools and reporting techniques.
⢠Data Privacy and Ethics: Understanding the ethical implications and legal requirements of data analytics in marketing, including data protection regulations and customer privacy concerns.
⢠Marketing Technology Stack: Selecting and integrating the right technology tools to support data-driven marketing efforts, including customer relationship management (CRM) systems, marketing automation platforms, and analytics tools.
⢠Change Management and Adoption: Managing organizational change and promoting the adoption of data-driven marketing practices among teams and stakeholders.
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