Executive Development Programme Data Analytics for Marketing ROI

Name: Executive Development Programme Data Analytics for Marketing ROI
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The Executive Development Programme in Data Analytics for Marketing ROI is a certificate course that empowers marketing professionals with the essential skills to measure and optimize marketing return on investment (ROI) using data analytics. In today's data-driven world, understanding how to leverage data to make informed marketing decisions is critical to success.

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AboutThisCourse

This programme is designed to meet the growing industry demand for marketing professionals with data analytics skills. By completing this course, learners will gain a competitive edge in their careers, with the ability to demonstrate the value of their marketing efforts using data-driven insights. The course covers essential topics such as data visualization, statistical analysis, and marketing mix modeling, equipping learners with the skills they need to drive marketing success and advance their careers. In summary, the Executive Development Programme in Data Analytics for Marketing ROI is a must-take course for marketing professionals looking to stay ahead of the curve and drive business success using data.

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CourseDetails

• Introduction to Data Analytics for Marketing: Understanding the basics of data analytics, marketing metrics, and key performance indicators (KPIs).

• Data Collection and Management: Gathering and organizing data from various sources, including customer relationship management (CRM) systems, social media platforms, and web analytics tools.

• Data Analysis Techniques: Exploring different data analysis methods, such as regression analysis, cluster analysis, and A/B testing, to extract insights and make data-driven decisions.

• Marketing Attribution Models: Examining various attribution models to determine the ROI of marketing campaigns and allocate resources effectively.

• Predictive Analytics for Marketing: Utilizing predictive analytics to forecast customer behavior, optimize marketing strategies, and improve ROI.

• Data Visualization and Reporting: Presenting data insights in a clear and compelling manner through visualization tools and reporting techniques.

• Data Privacy and Ethics: Understanding the ethical implications and legal requirements of data analytics in marketing, including data protection regulations and customer privacy concerns.

• Marketing Technology Stack: Selecting and integrating the right technology tools to support data-driven marketing efforts, including customer relationship management (CRM) systems, marketing automation platforms, and analytics tools.

• Change Management and Adoption: Managing organizational change and promoting the adoption of data-driven marketing practices among teams and stakeholders.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME DATA ANALYTICS FOR MARKETING ROI

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London School of International Business (LSIB)

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05 May 2025

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