Executive Development Programme Prototyping: Transforming Customer Retention
-- ViewingNowThe Executive Development Programme in Prototyping: Transforming Customer Retention is a certificate course that emphasizes the importance of proactive problem-solving and innovation in customer retention. This program is designed to equip learners with essential skills to design and implement prototypes that enhance customer experience, satisfaction, and loyalty.
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⢠Customer Retention Strategies: Understanding the importance of customer retention, the factors that influence it, and the strategies that can be used to improve it. This unit will cover topics such as customer lifetime value, churn rate, and customer segmentation.
⢠Customer Experience Design: Designing and delivering a seamless, omnichannel customer experience that meets and exceeds customer expectations. This unit will cover topics such as user research, prototyping, and usability testing.
⢠Customer Relationship Management: Managing customer relationships effectively using CRM systems and best practices. This unit will cover topics such as lead management, opportunity management, and customer service.
⢠Customer Feedback and Insights: Collecting, analyzing, and acting on customer feedback and insights to drive continuous improvement. This unit will cover topics such as surveys, focus groups, and social media monitoring.
⢠Data-Driven Decision Making: Using data and analytics to make informed decisions about customer retention strategies. This unit will cover topics such as data visualization, hypothesis testing, and A/B testing.
⢠Change Management: Managing change effectively to ensure successful implementation of customer retention strategies. This unit will cover topics such as stakeholder management, communication planning, and resistance management.
⢠Innovation and Creativity: Fostering a culture of innovation and creativity to drive customer retention. This unit will cover topics such as design thinking, ideation, and prototyping.
⢠Leadership and Team Management: Leading and managing teams effectively to deliver customer retention strategies. This unit will cover topics such as team dynamics, motivation, and delegation.
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