Executive Development Programme Prototyping: Transforming Customer Retention

Name: Executive Development Programme Prototyping: Transforming Customer Retention
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The Executive Development Programme in Prototyping: Transforming Customer Retention is a certificate course that emphasizes the importance of proactive problem-solving and innovation in customer retention. This program is designed to equip learners with essential skills to design and implement prototypes that enhance customer experience, satisfaction, and loyalty.

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AboutThisCourse

In today's highly competitive business landscape, organizations are increasingly seeking professionals with the ability to think creatively, collaborate effectively, and drive innovation. This course meets the industry's growing demand for professionals who can develop and implement customer-centric solutions that drive business growth and success. By completing this program, learners will gain a deep understanding of the prototyping process and how to apply it to real-world business challenges. They will develop essential skills in customer research, ideation, prototyping, testing, and iteration, enabling them to drive innovation and improve customer retention in their organizations. This course is an excellent opportunity for professionals looking to advance their careers and make a meaningful impact in their organizations.

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CourseDetails

• Customer Retention Strategies: Understanding the importance of customer retention, the factors that influence it, and the strategies that can be used to improve it. This unit will cover topics such as customer lifetime value, churn rate, and customer segmentation.

• Customer Experience Design: Designing and delivering a seamless, omnichannel customer experience that meets and exceeds customer expectations. This unit will cover topics such as user research, prototyping, and usability testing.

• Customer Relationship Management: Managing customer relationships effectively using CRM systems and best practices. This unit will cover topics such as lead management, opportunity management, and customer service.

• Customer Feedback and Insights: Collecting, analyzing, and acting on customer feedback and insights to drive continuous improvement. This unit will cover topics such as surveys, focus groups, and social media monitoring.

• Data-Driven Decision Making: Using data and analytics to make informed decisions about customer retention strategies. This unit will cover topics such as data visualization, hypothesis testing, and A/B testing.

• Change Management: Managing change effectively to ensure successful implementation of customer retention strategies. This unit will cover topics such as stakeholder management, communication planning, and resistance management.

• Innovation and Creativity: Fostering a culture of innovation and creativity to drive customer retention. This unit will cover topics such as design thinking, ideation, and prototyping.

• Leadership and Team Management: Leading and managing teams effectively to deliver customer retention strategies. This unit will cover topics such as team dynamics, motivation, and delegation.

CareerPath

The UK customer retention sector is thriving, with numerous exciting roles available in various customer-centric fields. Here are some of the top positions, along with their respective job market trends, salary ranges, and skill demands, visualized using a 3D pie chart. Customer Success Manager: This role focuses on managing customer accounts and ensuring their success with the company's products or services. The average salary range is £40,000 - £70,000, with a high demand for skills such as customer relationship management, strategic planning, and cross-functional collaboration. Customer Support Manager: Customer support managers are responsible for leading teams that provide assistance to customers. They can expect an average salary of £35,000 - £60,000, with essential skills encompassing problem-solving, communication, and leadership. Customer Experience Manager: In this role, professionals create and optimize customer experiences across various touchpoints. The average salary range is £35,000 - £65,000, and key skills include customer journey mapping, user experience design, and data analysis. Customer Retention Manager: Customer retention managers work to minimize customer churn and improve loyalty. They earn an average salary of £35,000 - £65,000, with crucial skills such as customer segmentation, marketing automation, and customer feedback management.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME PROTOTYPING: TRANSFORMING CUSTOMER RETENTION

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London School of International Business (LSIB)

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05 May 2025

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