Executive Development Programme in Segmentation for Business Strategy
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⢠Introduction to Segmentation: Understanding the concept, benefits, and types of market segmentation.
⢠Customer Segmentation: Identifying and analyzing customer segments, including demographics, psychographics, behavior, and geographics.
⢠Segmentation Criteria: Establishing criteria for segmentation, including segment size, homogeneity, accessibility, and responsiveness.
⢠Segmentation Strategies: Developing strategies for segmentation, including differentiation, concentration, and niche.
⢠Segmentation for Business Strategy: Applying segmentation to business strategy, including positioning, targeting, and messaging.
⢠Segmentation Tools: Utilizing tools for segmentation, including clustering, factor analysis, and discriminant analysis.
⢠Segmentation Data Analysis: Analyzing segmentation data, including segment size, growth, and profitability.
⢠Segmentation Best Practices: Following best practices for segmentation, including testing, validation, and ongoing evaluation.
⢠Segmentation Case Studies: Examining real-world examples of successful segmentation for business strategy.
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