Executive Development Programme in Segmentation for Business Strategy
-- ViewingNowThe Executive Development Programme in Segmentation for Business Strategy is a certificate course designed to enhance strategic decision-making skills for business professionals. This programme focuses on teaching the essential skill of market segmentation, which is critical in today's data-driven and highly competitive business landscape.
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โข Introduction to Segmentation: Understanding the concept, benefits, and types of market segmentation.
โข Customer Segmentation: Identifying and analyzing customer segments, including demographics, psychographics, behavior, and geographics.
โข Segmentation Criteria: Establishing criteria for segmentation, including segment size, homogeneity, accessibility, and responsiveness.
โข Segmentation Strategies: Developing strategies for segmentation, including differentiation, concentration, and niche.
โข Segmentation for Business Strategy: Applying segmentation to business strategy, including positioning, targeting, and messaging.
โข Segmentation Tools: Utilizing tools for segmentation, including clustering, factor analysis, and discriminant analysis.
โข Segmentation Data Analysis: Analyzing segmentation data, including segment size, growth, and profitability.
โข Segmentation Best Practices: Following best practices for segmentation, including testing, validation, and ongoing evaluation.
โข Segmentation Case Studies: Examining real-world examples of successful segmentation for business strategy.
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