Global Certificate in Media Crisis Management: Navigating the Digital Age
-- ViewingNowThe Global Certificate in Media Crisis Management: Navigating the Digital Age is a timely and crucial course for professionals seeking to excel in a world dominated by digital communication. This certificate program equips learners with essential skills to manage and mitigate crises in the media, a critical area of concern for modern organizations.
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⢠Unit 1: Introduction to Media Crisis Management in the Digital Age – Understanding the importance of media crisis management and the impact of digital technology on crisis communication.
⢠Unit 2: Crisis Prevention & Planning – Developing strategies and plans to prevent and manage potential crises.
⢠Unit 3: Media Monitoring & Analysis – Identifying and analyzing media coverage to assess potential crises and evaluate communication strategies.
⢠Unit 4: Social Media & Crisis Communication – Utilizing social media platforms for effective crisis communication and reputation management.
⢠Unit 5: Media Relations & Spokesperson Training – Building relationships with the media and training spokespersons to effectively communicate during a crisis.
⢠Unit 6: Crisis Communication Ethics & Best Practices – Understanding ethical considerations and best practices in crisis communication.
⢠Unit 7: Stakeholder Engagement & Community Relations – Engaging with stakeholders and managing community relations during a crisis.
⢠Unit 8: Psychological Aspects of Crisis Communication – Understanding the psychological impact of crises and the role of communication in managing emotions and perceptions.
⢠Unit 9: Case Studies & Real-World Examples – Analyzing real-world examples of media crisis management and applying lessons learned to future crises.
⢠Unit 10: Crisis Recovery & Lessons Learned – Developing strategies for crisis recovery and implementing lessons learned for future crisis prevention and management.
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