Global Certificate in Media Crisis Management: Navigating the Digital Age

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The Global Certificate in Media Crisis Management: Navigating the Digital Age is a timely and crucial course for professionals seeking to excel in a world dominated by digital communication. This certificate program equips learners with essential skills to manage and mitigate crises in the media, a critical area of concern for modern organizations.

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AboutThisCourse

In an era where negative media attention can spread rapidly and cause significant damage, mastering the art of crisis management has become more important than ever before. This course is designed to meet the burgeoning industry demand for experts who can help businesses navigate the complexities of the digital landscape during times of crisis. By completing this program, learners will gain a comprehensive understanding of the principles and best practices of media crisis management. They will be able to develop crisis communication strategies, manage social media in times of crisis, and build resilient organizations capable of withstanding and recovering from negative media attention. These skills are in high demand across industries and are essential for career advancement in today's digital age.

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โ€ข Unit 1: Introduction to Media Crisis Management in the Digital Age – Understanding the importance of media crisis management and the impact of digital technology on crisis communication.
โ€ข Unit 2: Crisis Prevention & Planning – Developing strategies and plans to prevent and manage potential crises.
โ€ข Unit 3: Media Monitoring & Analysis – Identifying and analyzing media coverage to assess potential crises and evaluate communication strategies.
โ€ข Unit 4: Social Media & Crisis Communication – Utilizing social media platforms for effective crisis communication and reputation management.
โ€ข Unit 5: Media Relations & Spokesperson Training – Building relationships with the media and training spokespersons to effectively communicate during a crisis.
โ€ข Unit 6: Crisis Communication Ethics & Best Practices – Understanding ethical considerations and best practices in crisis communication.
โ€ข Unit 7: Stakeholder Engagement & Community Relations – Engaging with stakeholders and managing community relations during a crisis.
โ€ข Unit 8: Psychological Aspects of Crisis Communication – Understanding the psychological impact of crises and the role of communication in managing emotions and perceptions.
โ€ข Unit 9: Case Studies & Real-World Examples – Analyzing real-world examples of media crisis management and applying lessons learned to future crises.
โ€ข Unit 10: Crisis Recovery & Lessons Learned – Developing strategies for crisis recovery and implementing lessons learned for future crisis prevention and management.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN MEDIA CRISIS MANAGEMENT: NAVIGATING THE DIGITAL AGE
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London School of International Business (LSIB)
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05 May 2025
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