Executive Development Programme in Argumentation & Strategic Communication
-- ViewingNowThe Executive Development Programme in Argumentation & Strategic Communication is a certificate course designed to enhance your ability to communicate effectively and persuasively in professional settings. This programme is crucial for career advancement, as it teaches you how to construct and deliver compelling arguments, analyze different perspectives, and navigate complex communication scenarios.
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⢠Fundamentals of Argumentation: Understanding the basics of argumentation, including the structure of arguments, types of reasoning, and common fallacies.
⢠Strategic Communication: Learning the principles of effective communication in a business context, including messaging, framing, and delivery techniques.
⢠Persuasive Writing: Developing the ability to write persuasively and influence decision-making through written communication.
⢠Negotiation and Conflict Resolution: Mastering the skills necessary to negotiate effectively and resolve conflicts in a business setting.
⢠Public Speaking: Building confidence and skill in public speaking, including techniques for overcoming anxiety and delivering powerful presentations.
⢠Cross-Cultural Communication: Understanding the impact of culture on communication and developing the ability to communicate effectively across different cultural contexts.
⢠Data-Driven Communication: Learning how to use data and analytics to inform communication strategies and make evidence-based arguments.
⢠Crisis Communication: Developing the ability to communicate effectively in a crisis situation, including managing reputational risk and communicating with stakeholders.
⢠Stakeholder Management: Understanding the importance of stakeholder management in strategic communication and developing the ability to identify, engage, and influence key stakeholders.
⢠Ethics in Communication: Exploring the ethical considerations involved in strategic communication, including issues related to transparency, honesty, and accountability.
Note: The above list of units is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.
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