Executive Development Programme in Argumentation & Strategic Communication

Name: Executive Development Programme in Argumentation & Strategic Communication
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The Executive Development Programme in Argumentation & Strategic Communication is a certificate course designed to enhance your ability to communicate effectively and persuasively in professional settings. This programme is crucial for career advancement, as it teaches you how to construct and deliver compelling arguments, analyze different perspectives, and navigate complex communication scenarios.

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AboutThisCourse

In today's fast-paced and interconnected world, strategic communication skills are in high demand across industries. By completing this course, you will gain a competitive edge and be better equipped to handle high-stakes conversations, negotiate successful outcomes, and build stronger relationships with colleagues and clients. This programme is designed and delivered by experienced instructors who understand the challenges and opportunities of modern communication. By the end of the course, you will have developed a deep understanding of argumentation and strategic communication, and be able to apply these skills to a range of professional situations.

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CourseDetails

• Fundamentals of Argumentation: Understanding the basics of argumentation, including the structure of arguments, types of reasoning, and common fallacies.
• Strategic Communication: Learning the principles of effective communication in a business context, including messaging, framing, and delivery techniques.
• Persuasive Writing: Developing the ability to write persuasively and influence decision-making through written communication.
• Negotiation and Conflict Resolution: Mastering the skills necessary to negotiate effectively and resolve conflicts in a business setting.
• Public Speaking: Building confidence and skill in public speaking, including techniques for overcoming anxiety and delivering powerful presentations.
• Cross-Cultural Communication: Understanding the impact of culture on communication and developing the ability to communicate effectively across different cultural contexts.
• Data-Driven Communication: Learning how to use data and analytics to inform communication strategies and make evidence-based arguments.
• Crisis Communication: Developing the ability to communicate effectively in a crisis situation, including managing reputational risk and communicating with stakeholders.

• Stakeholder Management: Understanding the importance of stakeholder management in strategic communication and developing the ability to identify, engage, and influence key stakeholders.
• Ethics in Communication: Exploring the ethical considerations involved in strategic communication, including issues related to transparency, honesty, and accountability.

Note: The above list of units is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.

CareerPath

In the ever-evolving professional landscape of the United Kingdom, executives with robust argumentation and strategic communication skills are increasingly sought after. Here's a snapshot of the current UK job market trends for roles demanding these competencies: 1. **Business Development Manager**: 25% of the market demand 2. **Marketing Director**: 20% of the market demand 3. **Sales Director**: 18% of the market demand 4. **Communications Director**: 15% of the market demand 5. **Public Relations Manager**: 12% of the market demand 6. **Proposal Manager**: 10% of the market demand These statistics, visualized in a 3D pie chart, illuminate the growing significance of honing argumentation and strategic communication skills for executives. Aspiring professionals can leverage this data to make informed decisions about their career development.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ARGUMENTATION & STRATEGIC COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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