Professional Certificate in Education PR: Effective Media Relations
-- ViewingNowThe Professional Certificate in Education PR: Effective Media Relations equips learners with critical skills for career advancement in the education sector. This course emphasizes the importance of building and maintaining strong relationships with the media to enhance institutional reputation and visibility.
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⢠Unit 1: Introduction to Education PR & Media Relations
⢠Unit 2: Understanding Media Landscape & Key Players
⢠Unit 3: Developing Effective Press Releases
⢠Unit 4: Crafting Key Messages & Media Talking Points
⢠Unit 5: Building & Maintaining Media Relationships
⢠Unit 6: Media Pitching Techniques & Best Practices
⢠Unit 7: Handling Media Interviews & Spokesperson Training
⢠Unit 8: Crisis Communication & Media Management
⢠Unit 9: Social Media & Content Strategy for Education PR
⢠Unit 10: Evaluating Media Relations Success & ROI
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