Advanced Certificate in Facebook Engagement Optimization
-- ViewingNowAdvanced Certificate in Facebook Engagement Optimization: In today's digital age, businesses are increasingly leveraging social media platforms like Facebook to engage with their customers and drive growth. This advanced certificate course focuses on Facebook engagement optimization, a critical skill for digital marketers.
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⢠Facebook Business Manager Setup: Creating and managing Facebook pages, setting up ad accounts, and understanding the Business Manager dashboard.
⢠Facebook Ad Objectives & Campaign Structure: Identifying the right objectives for your campaigns, setting up ad sets, and creating effective ad structures.
⢠Audience Targeting & Custom Audiences: Utilizing Facebook's audience targeting options, creating custom audiences, and understanding lookalike audiences.
⢠Facebook Ad Placements & Delivery Optimization: Choosing the right ad placements, understanding the Facebook ad auction, and optimizing ad delivery.
⢠Creating Engaging Facebook Ad Creative: Designing compelling ad images, writing effective ad copy, and creating engaging ad formats.
⢠Facebook Pixel & Conversion Tracking: Installing the Facebook pixel, setting up conversion events, and measuring campaign performance.
⢠Facebook Video Ads & Stories: Creating and optimizing Facebook video ads, understanding Facebook Stories, and utilizing their ad formats.
⢠Facebook Lead Ads & Messenger Ads: Setting up and optimizing Facebook Lead Ads and Messenger Ads, and understanding their use cases.
⢠Facebook Page & Group Engagement: Building and managing a Facebook community, utilizing Facebook Groups for engagement, and measuring page performance.
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