Advanced Certificate in Facebook Engagement Optimization

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Advanced Certificate in Facebook Engagement Optimization: In today's digital age, businesses are increasingly leveraging social media platforms like Facebook to engage with their customers and drive growth. This advanced certificate course focuses on Facebook engagement optimization, a critical skill for digital marketers.

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AboutThisCourse

The course covers advanced strategies and techniques to optimize Facebook content, ads, and pages for higher engagement, brand awareness, and conversions. With the growing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. Learners will gain essential skills in Facebook analytics, audience targeting, content creation, and ad optimization. They will also learn how to measure and analyze Facebook engagement metrics to improve overall marketing performance. By earning this advanced certificate, learners can enhance their careers, increase their earning potential, and help businesses succeed in the digital landscape.

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CourseDetails

• Facebook Business Manager Setup: Creating and managing Facebook pages, setting up ad accounts, and understanding the Business Manager dashboard.
• Facebook Ad Objectives & Campaign Structure: Identifying the right objectives for your campaigns, setting up ad sets, and creating effective ad structures.
• Audience Targeting & Custom Audiences: Utilizing Facebook's audience targeting options, creating custom audiences, and understanding lookalike audiences.
• Facebook Ad Placements & Delivery Optimization: Choosing the right ad placements, understanding the Facebook ad auction, and optimizing ad delivery.
• Creating Engaging Facebook Ad Creative: Designing compelling ad images, writing effective ad copy, and creating engaging ad formats.
• Facebook Pixel & Conversion Tracking: Installing the Facebook pixel, setting up conversion events, and measuring campaign performance.
• Facebook Video Ads & Stories: Creating and optimizing Facebook video ads, understanding Facebook Stories, and utilizing their ad formats.
• Facebook Lead Ads & Messenger Ads: Setting up and optimizing Facebook Lead Ads and Messenger Ads, and understanding their use cases.
• Facebook Page & Group Engagement: Building and managing a Facebook community, utilizing Facebook Groups for engagement, and measuring page performance.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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ADVANCED CERTIFICATE IN FACEBOOK ENGAGEMENT OPTIMIZATION
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London School of International Business (LSIB)
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05 May 2025
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