Executive Development Programme in Marketing Analytics & Innovation Management
-- ViewingNowThe Executive Development Programme in Marketing Analytics & Innovation Management is a certificate course designed to empower professionals with essential skills in today's data-driven marketing landscape. This programme emphasizes the importance of data-driven decision-making, consumer insights, and innovation management for career advancement.
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⢠Introduction to Marketing Analytics: Understanding the basics of marketing analytics, data-driven decision making, and the role of analytics in marketing strategies.
⢠Data Analysis Tools and Techniques: Learning about various data analysis tools, techniques, and methodologies to derive insights from marketing data.
⢠Market Research and Consumer Behavior: Exploring market research principles, consumer behavior analysis, and their impact on marketing strategies.
⢠Predictive Analytics in Marketing: Delving into predictive modeling, customer lifetime value, and churn rate analysis.
⢠Digital Marketing Analytics: Examining digital marketing channels, social media analytics, and attribution modeling.
⢠Marketing Mix Modeling and Optimization: Understanding marketing mix modeling, scenario planning, and optimization techniques for marketing campaigns.
⢠Innovation Management Essentials: Familiarizing with innovation management principles, including idea generation, evaluation, and implementation.
⢠Innovation Metrics and Analytics: Learning to measure and analyze innovation performance, evaluating ROI, and making data-driven decisions.
⢠Design Thinking and Customer Experience: Exploring design thinking principles, customer experience design, and their impact on innovation.
⢠Strategic Marketing and Innovation Management: Applying marketing analytics and innovation management concepts to develop and execute strategic marketing plans.
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