Executive Development Programme in Marketing Analytics & Innovation Management

Name: Executive Development Programme in Marketing Analytics & Innovation Management
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The Executive Development Programme in Marketing Analytics & Innovation Management is a certificate course designed to empower professionals with essential skills in today's data-driven marketing landscape. This programme emphasizes the importance of data-driven decision-making, consumer insights, and innovation management for career advancement.

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AboutThisCourse

In an era where marketing analytics and innovation are key drivers of business growth, this course is in high demand across industries. Learners will gain hands-on experience with cutting-edge marketing analytics tools and techniques, enabling them to turn data into actionable insights, drive customer engagement, and optimize marketing strategies. By the end of the course, learners will be equipped with the essential skills to lead marketing analytics initiatives, drive innovation, and make data-informed decisions that contribute to organizational success. This programme is perfect for marketing professionals, product managers, business analysts, and consultants looking to stay ahead in the rapidly evolving marketing and innovation landscape.

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CourseDetails

• Introduction to Marketing Analytics: Understanding the basics of marketing analytics, data-driven decision making, and the role of analytics in marketing strategies.
• Data Analysis Tools and Techniques: Learning about various data analysis tools, techniques, and methodologies to derive insights from marketing data.
• Market Research and Consumer Behavior: Exploring market research principles, consumer behavior analysis, and their impact on marketing strategies.
• Predictive Analytics in Marketing: Delving into predictive modeling, customer lifetime value, and churn rate analysis.
• Digital Marketing Analytics: Examining digital marketing channels, social media analytics, and attribution modeling.
• Marketing Mix Modeling and Optimization: Understanding marketing mix modeling, scenario planning, and optimization techniques for marketing campaigns.
• Innovation Management Essentials: Familiarizing with innovation management principles, including idea generation, evaluation, and implementation.
• Innovation Metrics and Analytics: Learning to measure and analyze innovation performance, evaluating ROI, and making data-driven decisions.
• Design Thinking and Customer Experience: Exploring design thinking principles, customer experience design, and their impact on innovation.
• Strategic Marketing and Innovation Management: Applying marketing analytics and innovation management concepts to develop and execute strategic marketing plans.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ANALYTICS & INNOVATION MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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