Professional Certificate E-commerce Email: Conversion Rate Optimization

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The Professional Certificate in E-commerce Email: Conversion Rate Optimization is a crucial course for digital marketing professionals. This program focuses on enhancing email marketing strategies to boost conversion rates, a vital aspect of e-commerce growth.

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AboutThisCourse

With the rapid increase in e-commerce, the demand for experts who can optimize email campaigns is soaring. This course equips learners with essential skills to design data-driven email marketing strategies, segment audiences, and personalize content for higher engagement and sales. By the end of this course, learners will be able to craft compelling subject lines, create effective call-to-actions, and analyze campaign performance using A/B testing and analytics tools. These skills are not only important for e-commerce professionals but also for those looking to advance their careers in digital marketing, making this course an invaluable investment.

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CourseDetails

• E-commerce Email Basics: Understanding the fundamentals of e-commerce email marketing, including the importance of email list segmentation, personalization, and automation.
• Email Design and Layout: Best practices for designing and formatting e-commerce emails, including mobile optimization, call-to-action placement, and visual hierarchy.
• Subject Line Optimization: Strategies for crafting effective subject lines that increase open rates and engagement, including personalization, dynamic content, and A/B testing.
• Conversion Rate Metrics: Key performance indicators for measuring the success of e-commerce email campaigns, including click-through rates, conversion rates, and revenue per email.
• Cart Abandonment Emails: Best practices for creating and optimizing cart abandonment emails, including timing, messaging, and incentives.
• Post-Purchase Emails: Strategies for engaging customers after a purchase, including product recommendations, reviews, and loyalty programs.
• Email List Building: Techniques for building and growing an e-commerce email list, including lead magnets, opt-in forms, and social media strategies.
• Email Deliverability: Best practices for improving email deliverability and avoiding spam filters, including list cleaning, authentication, and engagement-based sending.
• Advanced Email Automation: Strategies for implementing advanced email automation workflows, including behavioral triggers, dynamic content, and personalized product recommendations.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE E-COMMERCE EMAIL: CONVERSION RATE OPTIMIZATION
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London School of International Business (LSIB)
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05 May 2025
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