Professional Certificate E-commerce Email: Conversion Rate Optimization
-- ViewingNowThe Professional Certificate in E-commerce Email: Conversion Rate Optimization is a crucial course for digital marketing professionals. This program focuses on enhancing email marketing strategies to boost conversion rates, a vital aspect of e-commerce growth.
2,301+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข E-commerce Email Basics: Understanding the fundamentals of e-commerce email marketing, including the importance of email list segmentation, personalization, and automation.
โข Email Design and Layout: Best practices for designing and formatting e-commerce emails, including mobile optimization, call-to-action placement, and visual hierarchy.
โข Subject Line Optimization: Strategies for crafting effective subject lines that increase open rates and engagement, including personalization, dynamic content, and A/B testing.
โข Conversion Rate Metrics: Key performance indicators for measuring the success of e-commerce email campaigns, including click-through rates, conversion rates, and revenue per email.
โข Cart Abandonment Emails: Best practices for creating and optimizing cart abandonment emails, including timing, messaging, and incentives.
โข Post-Purchase Emails: Strategies for engaging customers after a purchase, including product recommendations, reviews, and loyalty programs.
โข Email List Building: Techniques for building and growing an e-commerce email list, including lead magnets, opt-in forms, and social media strategies.
โข Email Deliverability: Best practices for improving email deliverability and avoiding spam filters, including list cleaning, authentication, and engagement-based sending.
โข Advanced Email Automation: Strategies for implementing advanced email automation workflows, including behavioral triggers, dynamic content, and personalized product recommendations.
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