Global Certificate in Ad Sales: Market Disruption

Name: Global Certificate in Ad Sales: Market Disruption
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The Global Certificate in Ad Sales: Market Disruption is a comprehensive course that prepares learners for the rapidly changing advertising sales landscape. With a focus on market disruption, this course provides learners with the essential skills needed to succeed in today's dynamic and competitive advertising industry.

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AboutThisCourse

The course covers a range of topics, including programmatic advertising, audience segmentation, cross-channel selling, and data-driven decision making. Learners will gain a deep understanding of the latest trends and best practices in ad sales, as well as the tools and techniques needed to drive revenue growth and customer engagement. With a strong emphasis on practical application, this course provides learners with hands-on experience and real-world examples. Learners will have the opportunity to engage in interactive exercises, case studies, and group discussions, allowing them to apply their knowledge and skills in a collaborative and supportive environment. In today's fast-paced and constantly evolving advertising industry, the Global Certificate in Ad Sales: Market Disruption is an essential course for anyone looking to advance their career and stay ahead of the competition. By completing this course, learners will be well-positioned to succeed in a variety of ad sales roles, including account management, sales strategy, and revenue operations.

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CourseDetails

• Global Ad Sales Landscape
• Understanding Market Disruption
• Trends in Ad Sales: Programmatic & Automation
• Data-Driven Ad Sales Strategies
• Navigating Ad Sales in a Cookieless World
• Cross-Platform Ad Sales: Challenges & Opportunities
• Ad Sales Innovation: Emerging Formats & Platforms
• Building Resilient Ad Sales Teams
• Global Ad Sales Regulations & Compliance
• Case Studies: Successful Ad Sales Disruption

CareerPath

Here are some insights on the roles in the ad sales job market in the UK: - **Ad Operations**: This role focuses on the daily management of ad campaigns, ensuring they run smoothly and meet the client's objectives. The demand for ad operations professionals has been consistently high, with a 25% share in the job market. - **Ad Sales**: As a crucial part of the ad sales industry, this role is responsible for selling ad inventory to clients and agencies. With a 35% share, ad sales professionals are in high demand, indicating the growing need for experts in this field. - **Ad Technology**: With advancements in ad technology, there's a growing demand for professionals who can navigate and implement these solutions. Representing 20% of the job market, ad technology specialists play a vital role in the industry. - **Programmatic Advertising**: With automation taking center stage, programmatic advertising has become increasingly important in digital marketing. A 20% share in the job market indicates the need for professionals who can manage programmatic platforms and strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD SALES: MARKET DISRUPTION

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London School of International Business (LSIB)

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05 May 2025

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