Global Certificate in Marketing Automation and CRM

Name: Global Certificate in Marketing Automation and CRM
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The Global Certificate in Marketing Automation and CRM course is a comprehensive program that equips learners with essential skills for modern marketing. This course is crucial in today's digital age where businesses are constantly seeking innovative ways to automate their marketing processes and manage customer relationships effectively.

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AboutThisCourse

With a focus on marketing automation tools, CRM systems, and data-driven marketing strategies, this course meets the growing industry demand for professionals who can leverage technology to drive marketing success. By completing this course, learners will gain a deep understanding of marketing automation and CRM, enabling them to streamline marketing tasks, nurture leads, and improve customer engagement. This certification will enhance learners' career prospects, making them highly sought after by employers in various industries. In summary, the Global Certificate in Marketing Automation and CRM course is a valuable investment in your marketing career, equipping you with the essential skills needed to excel in this data-driven and technologically advanced field.

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CourseDetails

• Introduction to Marketing Automation and CRM: Understanding the basics, benefits and challenges
• CRM Fundamentals: Customer Relationship Management principles and best practices
• Marketing Automation Platforms: Overview and comparison of popular tools
• Data Management: Collecting, organizing and utilizing customer data
• Lead Nurturing and Scoring: Strategies to engage and qualify leads
• Email Marketing Automation: Designing and executing effective campaigns
• Segmentation and Personalization: Tailoring content for specific audience groups
• Marketing Analytics: Tracking, measuring and optimizing marketing performance
• Integration of CRM and Marketing Automation: Seamless data flow and communication

CareerPath

In the ever-evolving digital marketing landscape, Marketing Automation and CRM (Customer Relationship Management) professionals are highly sought after in the UK job market. With a Global Certificate in Marketing Automation and CRM, you'll be well-positioned to tap into this demand and thrive in your career. Let's explore some key roles in this niche and their respective popularity: 1. **Marketing Automation Specialist**: As a Marketing Automation Specialist, you'll leverage automation tools to create and manage marketing campaigns. This role has seen significant growth due to the increasing need for businesses to streamline their marketing efforts. 2. **CRM Specialist**: CRM Specialists focus on managing and enhancing customer relationships. With the right certification, you can excel in this role and help businesses build lasting and fruitful relationships with their customers. 3. **Marketing Automation & CRM Manager**: Combining both disciplines, Marketing Automation & CRM Managers oversee marketing automation and CRM strategies, ensuring seamless integration and maximising the value of these tools. 4. **Marketing Automation & CRM Consultant**: As a Consultant, you'll provide expert guidance to businesses implementing Marketing Automation and CRM platforms. Your expertise can make a significant impact on an organisation's marketing success. By obtaining a Global Certificate in Marketing Automation and CRM, you'll develop a strong foundation in these disciplines and increase your employability in the UK job market. The Google Charts 3D Pie chart above highlights the job market trends, illustrating the demand for professionals with Marketing Automation and CRM skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING AUTOMATION AND CRM

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London School of International Business (LSIB)

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05 May 2025

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