Global Certificate in Marketing Automation and CRM
-- ViewingNowThe Global Certificate in Marketing Automation and CRM course is a comprehensive program that equips learners with essential skills for modern marketing. This course is crucial in today's digital age where businesses are constantly seeking innovative ways to automate their marketing processes and manage customer relationships effectively.
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โข Introduction to Marketing Automation and CRM: Understanding the basics, benefits and challenges
โข CRM Fundamentals: Customer Relationship Management principles and best practices
โข Marketing Automation Platforms: Overview and comparison of popular tools
โข Data Management: Collecting, organizing and utilizing customer data
โข Lead Nurturing and Scoring: Strategies to engage and qualify leads
โข Email Marketing Automation: Designing and executing effective campaigns
โข Segmentation and Personalization: Tailoring content for specific audience groups
โข Marketing Analytics: Tracking, measuring and optimizing marketing performance
โข Integration of CRM and Marketing Automation: Seamless data flow and communication
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