Advanced Certificate Influencer Marketing: Social Listening

Name: Advanced Certificate Influencer Marketing: Social Listening
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The Advanced Certificate Influencer Marketing: Social Listening course is a comprehensive program designed to meet the growing industry demand for influencer marketing experts. This course emphasizes the importance of social listening in developing effective influencer marketing strategies, a skill highly sought after by top employers.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience in social listening tools, enabling them to monitor online conversations, analyze consumer behavior, and identify emerging trends. By understanding these critical components, learners will be able to create impactful influencer marketing campaigns that drive engagement and deliver measurable results. Equipped with these essential skills, course graduates will be well-positioned to advance their careers in social media marketing, public relations, and related fields. By staying ahead of the curve in influencer marketing and social listening strategies, learners can differentiate themselves in a competitive job market and provide significant value to their organizations.

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CourseDetails

• Social Listening Fundamentals • Understanding the basics of social listening, its importance, and how it fits into influencer marketing strategies. • Social Listening Tools • Exploring various social listening tools, their features, and how to effectively use them for influencer marketing. • Monitoring Brand Mentions • Learning how to monitor brand mentions, analyze sentiment, and track conversations for influencer marketing campaigns. • Identifying Influencers • Discovering how to identify, evaluate, and select the right influencers for your brand using social listening insights. • Competitor Analysis • Analyzing competitors' influencer marketing efforts, strategies, and performance through social listening. • Campaign Planning • Utilizing social listening data for influencer marketing campaign planning, execution, and optimization. • Measuring Success • Understanding key performance indicators (KPIs) and measuring the success of influencer marketing campaigns using social listening insights. • Building Long-Term Relationships • Leveraging social listening to build long-term relationships with influencers and enhance brand loyalty. • Crisis Management • Managing crises and negative feedback through social listening, and turning them into opportunities for growth and improvement.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE INFLUENCER MARKETING: SOCIAL LISTENING

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London School of International Business (LSIB)

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05 May 2025

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