Professional Certificate in Ad Analytics & Optimization

Name: Professional Certificate in Ad Analytics & Optimization
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The Professional Certificate in Ad Analytics & Optimization is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on ad analytics, a critical area in today's data-driven marketing landscape.

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AboutThisCourse

Learners will gain in-depth knowledge of ad platforms, data analysis, and optimization strategies, making them highly valuable to employers. In an era where businesses invest heavily in digital advertising, the demand for professionals with ad analytics skills is at an all-time high. According to IBM, businesses will need 2.7 million data professionals by 2020. This course prepares learners to meet this demand, providing them with the skills to analyze, optimize, and strategize ad campaigns effectively. Upon completion, learners will be able to interpret ad metrics, use data to make informed decisions, and implement optimization strategies. They will also be proficient in various ad platforms, setting them apart in the competitive job market.

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CourseDetails

• Unit 1: Introduction to Ad Analytics & Optimization
• Unit 2: Data Analysis for Ad Performance
• Unit 3: Key Performance Indicators (KPIs) in Advertising
• Unit 4: A/B Testing in Ad Optimization
• Unit 5: Audience Segmentation & Targeting
• Unit 6: Ad Placement Strategies & Best Practices
• Unit 7: Cross-Channel Ad Analytics
• Unit 8: Attribution Models & Analysis
• Unit 9: Advanced Ad Optimization Techniques
• Unit 10: Machine Learning & Predictive Analytics in Advertising

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD ANALYTICS & OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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