Executive Development Programme in Advertising Analytics for Executives
-- ViewingNowThe Executive Development Programme in Advertising Analytics is a certificate course designed for executives seeking to master data-driven decision-making in advertising. This programme meets the growing industry demand for professionals who can leverage analytics to optimize advertising campaigns and maximize returns on investment.
3.108+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
AboutThisCourse
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
NoWaitingPeriod
CourseDetails
โข Introduction to Advertising Analytics: Understanding the basics of advertising analytics, its importance, and how it can help in decision-making.
โข Data Collection and Management: Techniques for data collection, cleaning, and organizing data for analysis.
โข Data Analysis Tools and Techniques: Overview of tools and techniques used for data analysis, including statistical analysis and data visualization.
โข Market Research Methods: Techniques for conducting market research, including surveys, focus groups, and online research.
โข Customer Segmentation and Profiling: Methods for segmenting customers based on demographics, psychographics, and behavior, and creating customer profiles.
โข Performance Metrics for Advertising: Overview of key performance metrics used in advertising, including click-through rates, conversion rates, and return on investment.
โข Attribution Modeling: Techniques for understanding the customer journey and attributing value to different touchpoints in the customer journey.
โข Predictive Analytics for Advertising: Overview of predictive analytics and how it can be used in advertising to forecast future behavior and optimize ad spend.
โข Data Privacy and Ethics: Understanding the ethical considerations of data collection and analysis, including data privacy laws and best practices for protecting customer data.
CareerPath
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
NoPriorQualifications
CourseStatus
CourseProvidesPractical
- NotAccreditedRecognized
- NotRegulatedAuthorized
- ComplementaryFormalQualifications
ReceiveCertificateCompletion
WhyPeopleChooseUs
LoadingReviews
FrequentlyAskedQuestions
CourseFee
- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
- RegularCertificateDelivery
- OpenEnrollmentStartAnytime
- FullCourseAccess
- DigitalCertificate
- CourseMaterials
GetCourseInformation
EarnCareerCertificate