Executive Development Programme in Advertising Analytics for Executives
-- ViewingNowThe Executive Development Programme in Advertising Analytics is a certificate course designed for executives seeking to master data-driven decision-making in advertising. This programme meets the growing industry demand for professionals who can leverage analytics to optimize advertising campaigns and maximize returns on investment.
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โข Introduction to Advertising Analytics: Understanding the basics of advertising analytics, its importance, and how it can help in decision-making.
โข Data Collection and Management: Techniques for data collection, cleaning, and organizing data for analysis.
โข Data Analysis Tools and Techniques: Overview of tools and techniques used for data analysis, including statistical analysis and data visualization.
โข Market Research Methods: Techniques for conducting market research, including surveys, focus groups, and online research.
โข Customer Segmentation and Profiling: Methods for segmenting customers based on demographics, psychographics, and behavior, and creating customer profiles.
โข Performance Metrics for Advertising: Overview of key performance metrics used in advertising, including click-through rates, conversion rates, and return on investment.
โข Attribution Modeling: Techniques for understanding the customer journey and attributing value to different touchpoints in the customer journey.
โข Predictive Analytics for Advertising: Overview of predictive analytics and how it can be used in advertising to forecast future behavior and optimize ad spend.
โข Data Privacy and Ethics: Understanding the ethical considerations of data collection and analysis, including data privacy laws and best practices for protecting customer data.
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