Certificate in Modern Marketing: Customer Journey Mapping

Name: Certificate in Modern Marketing: Customer Journey Mapping
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The Certificate in Modern Marketing: Customer Journey Mapping is a comprehensive course that focuses on the crucial aspect of understanding and optimizing the customer journey. This certification equips learners with essential skills to create data-driven, customer-centric marketing strategies that drive business growth.

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AboutThisCourse

In today's competitive marketing landscape, understanding the customer journey is vital for success. This course covers the importance of mapping the customer journey, the role of data analysis, and how to use customer journey maps to drive marketing decisions. By completing this course, learners will gain a competitive edge in their marketing careers. They will develop a deep understanding of the customer journey, learn how to use data to drive marketing decisions, and acquire the skills to create effective customer journey maps. This certification is in high demand, with many organizations seeking marketing professionals who can demonstrate these essential skills.

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CourseDetails

• Unit 1: Introduction to Customer Journey Mapping
• Unit 2: Understanding the Customer Experience (CX)
• Unit 3: Mapping the Customer Journey
• Unit 4: Touchpoints and Channels in Customer Journey
• Unit 5: Customer Journey Mapping Tools and Techniques
• Unit 6: Analyzing Customer Journey Data
• Unit 7: Improving Customer Experience with Journey Mapping
• Unit 8: Personalization in Customer Journey Mapping
• Unit 9: Creating a Customer-Centric Culture
• Unit 10: Measuring the Impact of Customer Journey Mapping

CareerPath

The Certificate in Modern Marketing: Customer Journey Mapping program prepares professionals for various roles in the modern marketing landscape. This section presents the latest job market trends, salary ranges, and skill demand in the UK through a 3D pie chart. In this captivating data visualization, we can observe the following primary and secondary keywords: - Digital Marketing Specialist (primary keyword) - Content Marketing Manager (primary keyword) - Social Media Manager (primary keyword) - SEO Specialist (primary keyword) - Email Marketing Specialist (primary keyword) The 3D pie chart effectively conveys the distribution of professionals in each of these roles, ensuring a responsive layout that adapts to all screen sizes. This informative and engaging presentation empowers individuals and organizations to make data-driven decisions regarding their marketing career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MODERN MARKETING: CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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