Executive Development Programme in Sales Influence through Story

Name: Executive Development Programme in Sales Influence through Story
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The Executive Development Programme in Sales Influence through Story is a certificate course designed to empower professionals with the art of storytelling for sales influence. This programme emphasizes the importance of storytelling in today's sales landscape, where emotional connection and authentic engagement are vital for success.

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AboutThisCourse

With a strong focus on industry demand, this course equips learners with essential skills for career advancement in sales and marketing. It fosters the ability to craft compelling narratives, build emotional connections, and drive sales performance through engaging storytelling techniques. By completing this programme, professionals demonstrate their commitment to honing their sales skills and adapting to the evolving needs of the modern marketplace. By integrating practical exercises, real-world examples, and expert insights, this course ensures that learners gain hands-on experience in applying storytelling techniques to sales scenarios. As a result, participants emerge from the programme with enhanced credibility, influence, and the capacity to create lasting impact in their sales careers.

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CourseDetails

• Understanding Sales Influence through Story: An Overview
• The Power of Storytelling in Sales: Harnessing the Art of Narrative
• Creating Engaging Sales Narratives: Character, Conflict, and Resolution
• Story-based Selling: Building Rapport and Connecting with Customers
• Authenticity and Empathy in Sales Stories: Establishing Trust and Credibility
• Structuring Sales Stories: The Hero's Journey and Other Narrative Frameworks
• Leveraging Emotional Intelligence in Sales Stories: Tapping into Customer Emotions
• Practical Storytelling Techniques for Sales Professionals: Overcoming Objections and Closing Deals
• Measuring the Effectiveness of Sales Stories: Metrics and Analytics
• Continuous Improvement in Sales Influence through Story: Feedback, Iteration, and Mastery

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES INFLUENCE THROUGH STORY

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London School of International Business (LSIB)

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05 May 2025

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