Certificate in Journey Mapping and Analytics

Name: Certificate in Journey Mapping and Analytics
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The Certificate in Journey Mapping and Analytics is a comprehensive course designed to equip learners with essential skills for career advancement in the user experience (UX) industry. This course focuses on teaching the crucial process of journey mapping, a powerful tool for visualizing and understanding customer experience.

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AboutThisCourse

By learning journey mapping, you will be able to identify pain points, optimize services, and enhance customer satisfaction. Moreover, the course covers analytics, providing learners with the knowledge and skills necessary to analyze data and extract valuable insights. This combination of journey mapping and analytics makes this course vital for professionals looking to excel in UX design, research, product management, and marketing. In today's competitive job market, having a deep understanding of customer experience and the ability to analyze data is essential. By completing this course, learners will possess a unique skill set that sets them apart and increases their value in the eyes of employers, leading to new opportunities and career advancement.

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CourseDetails

• Customer Experience (CX) Fundamentals
• Introduction to Journey Mapping
• Creating Customer Personas
• Mapping Customer Journeys
• Touchpoint Analysis
• Journey Mapping Tools and Techniques
• Quantitative and Qualitative Data Analysis
• Interpreting and Presenting Journey Mapping Insights
• Implementing Changes Based on Journey Mapping Insights
• Continuous Journey Mapping Improvement

CareerPath

The Certificate in Journey Mapping and Analytics is designed to equip professionals with the skills needed to excel in various roles in the UK job market. This 3D pie chart represents the percentage distribution of roles related to journey mapping and analytics: 1. **User Researcher**: As a user researcher, you'll focus on understanding user needs, behaviors, and pain points. Your role will involve conducting interviews, surveys, and usability tests to gather data and inform design decisions. 2. **UX Designer**: A UX designer is responsible for creating user-centered design solutions to improve the overall user experience. You will work closely with cross-functional teams to design interfaces, wireframes, and prototypes. 3. **UI Designer**: A UI designer concentrates on the visual aspects of a product, ensuring that the interface is aesthetically pleasing and easy to use. They work closely with UX designers and developers to create visual designs, style guides, and design systems. 4. **UX Writer**: A UX writer specializes in crafting clear, concise, and useful content for digital interfaces. They collaborate with UX designers, product managers, and developers to create user-friendly and engaging product copy. These roles are in high demand in the UK, with competitive salary ranges and opportunities for growth. By earning a Certificate in Journey Mapping and Analytics, you'll be well-prepared to enter or advance in this exciting and evolving field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN JOURNEY MAPPING AND ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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