Advanced Certificate Media Planning & Measurement

Name: Advanced Certificate Media Planning & Measurement
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The Advanced Certificate in Media Planning & Measurement is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's data-driven media landscape. This course covers critical topics such as media strategy, planning, buying, and analysis, providing learners with a holistic understanding of the media planning process.

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AboutThisCourse

In an era where digital media spending exceeds traditional media, there is an increasing demand for media professionals who can effectively plan, execute, and measure media campaigns across various platforms. This course equips learners with the latest tools and techniques to optimize media performance, attribution modeling, and cross-channel measurement, making them highly valuable to employers. By completing this course, learners will be able to demonstrate their expertise in media planning and measurement, setting them apart in a competitive job market. They will have the skills to develop and implement effective media strategies, analyze campaign performance, and make data-driven decisions, leading to career advancement and success in the media industry.

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CourseDetails

• Media Planning Fundamentals
• Audience Research and Segmentation
• Media Channels and Platforms
• Developing Media Strategies
• Budgeting and Allocating Media Resources
• Measuring Media Performance
• Data Analysis for Media Planning
• Digital Media Planning and Measurement
• Cross-Platform Media Campaigns
• Emerging Trends in Media Planning and Measurement

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE MEDIA PLANNING & MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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