Certificate in Ad Buying: Foundational Principles

Name: Certificate in Ad Buying: Foundational Principles
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The Certificate in Ad Buying: Foundational Principles is a comprehensive course designed to equip learners with the essential skills needed to excel in ad buying and digital marketing. This course emphasizes the importance of ad buying in today's digital age, where businesses compete for consumer attention in an increasingly crowded online marketplace.

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AboutThisCourse

With the ever-growing demand for digital advertising experts, this course offers a valuable opportunity to gain a solid understanding of ad buying principles and best practices. Learners will acquire hands-on experience in campaign planning, audience targeting, and performance analysis, enabling them to maximize return on investment for their organizations. Upon completion, learners will be well-prepared to advance their careers in digital marketing, ad operations, or media buying. By mastering the foundational principles of ad buying, they will be able to make data-driven decisions, optimize campaigns, and drive business growth in the rapidly evolving digital advertising landscape.

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CourseDetails

• Understanding Ad Buying
• Identifying Ad Formats and Platforms
• Targeting and Audience Segmentation
• Setting Up Ad Campaigns
• Measuring Ad Performance
• Budgeting and Financial Management
• Ad Design and Copywriting Fundamentals
• Legal and Ethical Considerations in Ad Buying
• Emerging Trends in Ad Buying

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD BUYING: FOUNDATIONAL PRINCIPLES

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London School of International Business (LSIB)

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05 May 2025

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