Certificate in Ad Copy Testing & Analytics

Name: Certificate in Ad Copy Testing & Analytics
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The Certificate in Ad Copy Testing & Analytics is a comprehensive course designed to equip learners with the essential skills necessary for success in the rapidly evolving field of digital marketing. This course emphasizes the importance of data-driven decision making and provides hands-on experience with the latest ad copy testing tools and techniques.

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AboutThisCourse

In today's digital-first world, the ability to create effective ad copy and analyze its performance is in high demand. This course is designed to meet that demand, providing learners with a deep understanding of the principles of ad copy testing and analytics, and how to apply them to real-world scenarios. By the end of this course, learners will have a solid understanding of how to create compelling ad copy, measure its effectiveness, and optimize it for maximum impact. This course is ideal for digital marketers, copywriters, and anyone looking to advance their career in the field of digital marketing.

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CourseDetails

• Unit 1: Introduction to Ad Copy Testing & Analytics
• Unit 2: Understanding the Basics of Ad Copywriting
• Unit 3: A/B Testing & Multi-Variate Testing Techniques
• Unit 4: Metrics for Ad Performance Evaluation
• Unit 5: Analyzing Ad Copy Test Results
• Unit 6: Statistical Significance & Sampling in Ad Testing
• Unit 7: Audience Segmentation & Targeting in Ad Copy Testing
• Unit 8: Advanced Techniques in Ad Copywriting & Testing
• Unit 9: Tools & Platforms for Ad Copy Testing & Analytics
• Unit 10: Best Practices in Ad Copy Testing & Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD COPY TESTING & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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