Certificate in Brand Analytics and A/B Testing

Name: Certificate in Brand Analytics and A/B Testing
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The Certificate in Brand Analytics and A/B Testing is a comprehensive course designed to equip learners with essential skills in data-driven decision making for brand growth. This program emphasizes the importance of data analysis, experimentation, and optimization in marketing strategies.

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AboutThisCourse

In today's data-driven world, businesses demand professionals who can leverage data to make informed decisions and drive success. This course is designed to meet this industry demand by teaching learners how to analyze brand performance, track consumer behavior, and design A/B tests to optimize marketing campaigns. By completing this course, learners will gain a competitive edge in their careers by acquiring in-demand skills, including brand analytics, A/B testing, data interpretation, and strategic decision-making. These skills are crucial for professionals in marketing, brand management, data analysis, and UX/UI design, among others, enabling them to drive impactful changes in their organizations and advance their careers.

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CourseDetails

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Unit 1: Introduction to Brand Analytics
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Unit 2: Setting up a Brand Analytics Framework
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Unit 3: Metrics and KPIs in Brand Analytics
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Unit 4: Data Collection and Analysis Techniques
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Unit 5: A/B Testing Fundamentals
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Unit 6: Designing Effective A/B Tests
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Unit 7: Analyzing A/B Test Results
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Unit 8: Advanced A/B Testing Strategies
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Unit 9: Case Studies in Brand Analytics and A/B Testing
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Unit 10: Future Trends in Brand Analytics and A/B Testing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN BRAND ANALYTICS AND A/B TESTING

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London School of International Business (LSIB)

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05 May 2025

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