Executive Development Programme in Transformative Copywriting

Name: Executive Development Programme in Transformative Copywriting
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The Executive Development Programme in Transformative Copywriting is a certificate course designed to empower professionals with the skills to craft compelling copy that drives action. In an era where businesses compete for customer attention, effective copywriting has become a critical success factor.

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AboutThisCourse

This programme is crucial for marketing, communications, and sales professionals seeking to enhance their writing skills and stand out in their careers. It provides a deep understanding of the psychology of persuasion, storytelling techniques, and data-driven copywriting strategies. Learners will gain hands-on experience in writing for various platforms, including websites, emails, and social media. They will also learn how to measure the effectiveness of their copy and optimize it for better results. By the end of the course, learners will have a robust portfolio of work to showcase their new skills. In a world where content is king, this programme equips learners with the essential skills for career advancement and contributes to the success of their organizations.

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CourseDetails

• Unit 1: Introduction to Transformative Copywriting
• Unit 2: Understanding the Target Audience
• Unit 3: Crafting Compelling Headlines and Titles
• Unit 4: The Power of Storytelling in Copywriting
• Unit 5: Persuasive Techniques and Sales Psychology
• Unit 6: Writing for Different Mediums (Online vs Offline)
• Unit 7: Best Practices for Calls-to-Action (CTAs)
• Unit 8: Analyzing and Improving Copy with A/B Testing
• Unit 9: Legal and Ethical Considerations in Copywriting
• Unit 10: Developing an Effective Copywriting Strategy

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TRANSFORMATIVE COPYWRITING

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London School of International Business (LSIB)

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05 May 2025

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