Certificate in Building High-Performing Ad Teams

Name: Certificate in Building High-Performing Ad Teams
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The Certificate in Building High-Performing Ad Teams course is a comprehensive program designed to empower professionals with the skills necessary to create and manage high-performing advertising teams. This course highlights the importance of effective leadership, communication, and collaboration in building successful ad teams that drive business growth.

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AboutThisCourse

In today's fast-paced and competitive industry, there is an increasing demand for professionals who can lead and manage high-performing ad teams. This course equips learners with the essential skills needed to excel in this area, including team management, strategic planning, campaign execution, and performance analysis. By completing this course, learners will gain a deep understanding of the best practices and strategies for building and managing high-performing ad teams, which will significantly enhance their career advancement opportunities. This course is an excellent investment for anyone looking to take their advertising career to the next level and make a lasting impact in their organization.

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CourseDetails

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Team Building and Leadership: This unit will cover the fundamentals of building and leading high-performing ad teams. Topics will include team dynamics, leadership styles, and communication strategies.
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Performance Metrics and Analytics: In this unit, students will learn how to measure the performance of their ad teams using various metrics and analytics tools.
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Cross- Functional Collaboration: This unit will focus on the importance of cross-functional collaboration in building high-performing ad teams. Students will learn how to work effectively with other teams such as creative, research, and analytics.
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Recruitment and Hiring: This unit will cover best practices for recruiting and hiring top talent for ad teams. Topics will include job postings, interviewing techniques, and onboarding.
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Training and Development: In this unit, students will learn about the importance of training and development in building high-performing ad teams. Topics will include creating training programs, coaching, and mentoring.
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Culture and Engagement: This unit will focus on building a positive culture and fostering engagement within ad teams. Students will learn about the importance of recognition, feedback, and work-life balance.
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Diversity and Inclusion: This unit will cover the importance of diversity and inclusion in building high-performing ad teams. Students will learn about unconscious bias, microaggressions, and creating an inclusive work environment.
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Change Management: In this unit, students will learn about managing change and transition within ad teams. Topics will include communication strategies, resistance management, and building resilience.
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Strategy Development: This unit will cover the fundamentals of developing effective ad strategies. Students will learn about market research, target audience segmentation, and campaign planning.

CareerPath

The Certificate in Building High-Performing Ad Teams is designed to equip professionals with the necessary skills to excel in various advertising roles. This section showcases a 3D pie chart highlighting the distribution of roles in high-performing ad teams, providing insights into industry relevance. Media Planner (25%): Media planners are responsible for identifying the most effective media platforms and strategies to reach the target audience and maximize ROI. Digital Campaign Manager (20%): Digital campaign managers create, implement, track, and optimize digital marketing campaigns, focusing on various online channels. Creative Director (15%): Creative directors lead the creative team, overseeing the development of innovative and engaging content for marketing campaigns. Copywriter (10%): Copywriters craft compelling and persuasive text for advertisements, websites, and other marketing materials. Graphic Designer (10%): Graphic designers create visually appealing designs for marketing materials, including logos, infographics, and social media content. Social Media Specialist (10%): Social media specialists manage and grow brand presence across social media platforms, engaging with audiences and analyzing performance metrics. SEO Specialist (10%): SEO specialists optimize websites and content to improve search engine rankings and drive organic traffic.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN BUILDING HIGH-PERFORMING AD TEAMS

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London School of International Business (LSIB)

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05 May 2025

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