Executive Development Programme in Brand Storytelling and Strategic Communications

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The Executive Development Programme in Brand Storytelling and Strategic Communications is a certificate course designed to empower professionals with the skills to craft compelling brand stories and implement effective communication strategies. In today's fast-paced business environment, the ability to create engaging narratives that resonate with target audiences is crucial for career advancement and organizational success.

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This programme addresses the growing industry demand for skilled communicators who can navigate the complex landscape of branding, digital media, and stakeholder engagement. By enrolling in this course, learners will gain a deep understanding of the power of storytelling and strategic communication, enabling them to drive business growth, foster customer loyalty, and strengthen relationships with key stakeholders. Through a combination of interactive lectures, case studies, and practical exercises, this programme equips learners with the essential skills to excel in their careers. Graduates will be able to design and implement impactful communication plans, harness the potential of digital media, and create authentic brand stories that differentiate their organizations from the competition.

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โ€ข Unit 1: Introduction to Brand Storytelling
โ€ข Unit 2: The Power of Strategic Communications
โ€ข Unit 3: Understanding Your Brand Identity and Voice
โ€ข Unit 4: Crafting Compelling Brand Stories
โ€ข Unit 5: Leveraging Psychology in Brand Storytelling
โ€ข Unit 6: Multi-Channel Communications Strategies
โ€ข Unit 7: Measuring the Impact of Brand Storytelling
โ€ข Unit 8: Building and Maintaining Brand Reputation
โ€ข Unit 9: Navigating Crisis Communications
โ€ข Unit 10: The Future of Brand Storytelling and Strategic Communications

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND STORYTELLING AND STRATEGIC COMMUNICATIONS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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