Executive Development Programme in Heritage Tourism and Development
-- ViewingNowThe Executive Development Programme in Heritage Tourism and Development is a certificate course designed to empower professionals with the necessary skills to excel in the growing heritage tourism industry. This program emphasizes the importance of cultural heritage preservation, sustainability, and economic development in tourism.
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โข Introduction to Heritage Tourism – Defining heritage tourism, its importance, and primary trends.
โข Understanding Heritage Sites – Classification, preservation, and management.
โข Tourism Development – Strategic planning, sustainable practices, and community involvement.
โข Marketing Heritage Tourism – Promotion strategies, branding, and target markets.
โข Cultural Tourism – Intangible cultural heritage, authentic experiences, and responsible travel.
โข Heritage Tourism Products – Interpretation, storytelling, and visitor engagement.
โข Policy and Governance – Regulatory framework, public-private partnerships, and global standards.
โข Economic Impact – Job creation, revenue generation, and regional development.
โข Monitoring & Evaluation – Performance measurement, impact assessment, and continuous improvement.
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