Global Certificate in Ad Buying in a Competitive Landscape
-- ViewingNowThe Global Certificate in Ad Buying in a Competitive Landscape is a comprehensive course designed to equip learners with the essential skills needed to excel in digital advertising. This course is critical for individuals seeking to advance their careers in the rapidly evolving advertising industry, where data-driven campaigns and programmatic ad buying are becoming increasingly important.
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GBP £ 140
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โข Ad Buying Fundamentals: Understanding the basics of ad buying, including the difference between programmatic and direct ad buying, the importance of ad exchanges, and the role of demand-side platforms (DSPs).
โข Targeting and Audience Segmentation: Learning how to identify and target specific audiences, including the use of data management platforms (DMPs), cookie tracking, and cross-device targeting.
โข Ad Formats and Placements: Exploring different ad formats, such as display, video, native, and mobile ads, and their appropriate placements to maximize engagement and conversions.
โข Campaign Management and Optimization: Mastering the skills of campaign setup, management, and optimization, including bid management, frequency capping, and attribution modeling.
โข Ad Verification and Fraud Prevention: Understanding the importance of ad verification and fraud prevention, including viewability, brand safety, and ad fraud detection tools and techniques.
โข Data Analytics and Reporting: Learning how to analyze and interpret ad performance data, create custom reports, and use data visualization tools to make data-driven decisions.
โข Cross-Channel Ad Buying Strategies: Exploring how to create and execute cross-channel ad buying strategies, including the use of programmatic audio, digital out-of-home (DOOH), and connected TV (CTV) advertising.
โข Ethical Considerations in Ad Buying: Understanding the ethical considerations in ad buying, including data privacy, transparency, and ad fraud, and their impact on the advertising ecosystem.
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