Global Certificate in Ad Buying: Connected Systems

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The Global Certificate in Ad Buying: Connected Systems is a comprehensive course designed to empower learners with the skills needed to thrive in the rapidly evolving digital advertising industry. This certificate program focuses on connected systems, an essential aspect of modern ad buying, and covers topics such as demand-side platforms, data management platforms, and ad exchanges.

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About this course

In an era where businesses are increasingly investing in digital advertising, there is a high demand for professionals who can effectively manage ad buys across various platforms. This course equips learners with the skills to meet this demand, providing a deep understanding of the programmatic advertising landscape and the ability to optimize advertising campaigns for maximum ROI. By completing this course, learners will gain a competitive edge in the job market, with the skills and knowledge needed to advance their careers in digital advertising. They will be able to demonstrate proficiency in ad buying, campaign management, and data analysis, making them valuable assets to any organization.

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Course Details

• <unit> Introduction to Ad Buying: Connected Systems <br> • <unit> Understanding Programmatic Advertising <br> • <unit> Ad Buying Platforms: An Overview <br> • <unit> Data Analysis for Ad Buying Strategies <br> • <unit> Targeting and Retargeting in Ad Buying <br> • <unit> Geo-targeting and Cross-Device Ad Buying <br> • <unit> Ad Operations and Campaign Management <br> • <unit> Measuring Ad Buying Success: Metrics and KPIs <br> • <unit> Fraud Detection and Brand Safety in Ad Buying <br> • <unit> Future Trends in Ad Buying: Connected Systems <br>

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN AD BUYING: CONNECTED SYSTEMS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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