Global Certificate in Ad Buying: Connected Systems

Name: Global Certificate in Ad Buying: Connected Systems
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The Global Certificate in Ad Buying: Connected Systems is a comprehensive course designed to empower learners with the skills needed to thrive in the rapidly evolving digital advertising industry. This certificate program focuses on connected systems, an essential aspect of modern ad buying, and covers topics such as demand-side platforms, data management platforms, and ad exchanges.

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AboutThisCourse

In an era where businesses are increasingly investing in digital advertising, there is a high demand for professionals who can effectively manage ad buys across various platforms. This course equips learners with the skills to meet this demand, providing a deep understanding of the programmatic advertising landscape and the ability to optimize advertising campaigns for maximum ROI. By completing this course, learners will gain a competitive edge in the job market, with the skills and knowledge needed to advance their careers in digital advertising. They will be able to demonstrate proficiency in ad buying, campaign management, and data analysis, making them valuable assets to any organization.

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CourseDetails

• <unit> Introduction to Ad Buying: Connected Systems • <unit> Understanding Programmatic Advertising • <unit> Ad Buying Platforms: An Overview • <unit> Data Analysis for Ad Buying Strategies • <unit> Targeting and Retargeting in Ad Buying • <unit> Geo-targeting and Cross-Device Ad Buying • <unit> Ad Operations and Campaign Management • <unit> Measuring Ad Buying Success: Metrics and KPIs • <unit> Fraud Detection and Brand Safety in Ad Buying • <unit> Future Trends in Ad Buying: Connected Systems

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD BUYING: CONNECTED SYSTEMS

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London School of International Business (LSIB)

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05 May 2025

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