Global Certificate in Ad Buying: Connected Systems
-- ViewingNowThe Global Certificate in Ad Buying: Connected Systems is a comprehensive course designed to empower learners with the skills needed to thrive in the rapidly evolving digital advertising industry. This certificate program focuses on connected systems, an essential aspect of modern ad buying, and covers topics such as demand-side platforms, data management platforms, and ad exchanges.
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โข <unit> Introduction to Ad Buying: Connected Systems <br> โข <unit> Understanding Programmatic Advertising <br> โข <unit> Ad Buying Platforms: An Overview <br> โข <unit> Data Analysis for Ad Buying Strategies <br> โข <unit> Targeting and Retargeting in Ad Buying <br> โข <unit> Geo-targeting and Cross-Device Ad Buying <br> โข <unit> Ad Operations and Campaign Management <br> โข <unit> Measuring Ad Buying Success: Metrics and KPIs <br> โข <unit> Fraud Detection and Brand Safety in Ad Buying <br> โข <unit> Future Trends in Ad Buying: Connected Systems <br>
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