Executive Development Programme in Marketing Analytics & Change Management
-- viewing nowThe Executive Development Programme in Marketing Analytics & Change Management is a certificate course that holds immense importance in today's data-driven world. The program is designed to meet the increasing industry demand for professionals who can leverage data for strategic decision-making in marketing.
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Course Details
• Introduction to Marketing Analytics: Understanding the role of data-driven decision making in marketing, key concepts and techniques in marketing analytics.
• Data Collection and Management: Data sources, data quality, data management techniques, data mining and warehousing.
• Market Research and Analysis: Quantitative and qualitative research methods, market segmentation, targeting and positioning, customer lifetime value analysis.
• Predictive Analytics: Predictive modeling, regression analysis, decision trees, customer lifetime value prediction.
• Marketing Mix Modeling: Attribution modeling, marketing mix optimization, media mix modeling.
• Understanding change management, the role of data in change management, managing resistance to change, implementing and sustaining change.
• Data visualization techniques, storytelling with data, communicating insights to stakeholders.
• Web analytics, social media analytics, email marketing analytics, mobile analytics.
• Understanding ethical considerations in data collection and analysis, privacy concerns and regulations, responsible use of data.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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