Executive Development Programme in Marketing Analytics & Change Management

Name: Executive Development Programme in Marketing Analytics & Change Management
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The Executive Development Programme in Marketing Analytics & Change Management is a certificate course that holds immense importance in today's data-driven world. The program is designed to meet the increasing industry demand for professionals who can leverage data for strategic decision-making in marketing.

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AboutThisCourse

It equips learners with essential skills in marketing analytics, enabling them to interpret complex data sets, identify market trends, and drive successful marketing campaigns. Moreover, the course integrates change management principles, preparing learners to lead and implement effective changes within their organizations. This combination of marketing analytics and change management skills makes graduates of this program highly attractive to employers. They are equipped to drive growth, improve marketing ROI, and manage change in a rapidly evolving business environment, thereby accelerating their career advancement.

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CourseDetails

• Introduction to Marketing Analytics: Understanding the role of data-driven decision making in marketing, key concepts and techniques in marketing analytics.

• Data Collection and Management: Data sources, data quality, data management techniques, data mining and warehousing.

• Market Research and Analysis: Quantitative and qualitative research methods, market segmentation, targeting and positioning, customer lifetime value analysis.

• Predictive Analytics: Predictive modeling, regression analysis, decision trees, customer lifetime value prediction.

• Marketing Mix Modeling: Attribution modeling, marketing mix optimization, media mix modeling.

• Understanding change management, the role of data in change management, managing resistance to change, implementing and sustaining change.

• Data visualization techniques, storytelling with data, communicating insights to stakeholders.

• Web analytics, social media analytics, email marketing analytics, mobile analytics.

• Understanding ethical considerations in data collection and analysis, privacy concerns and regulations, responsible use of data.

CareerPath

The Executive Development Programme in Marketing Analytics & Change Management focuses on the growing demand for professionals skilled in data-driven marketing strategies and change management methodologies. This programme is designed to equip participants with the knowledge and tools necessary to excel in the ever-evolving UK job market. The 3D pie chart above showcases the percentage distribution of several key roles in this field, highlighting the job market trends and skill demand in the UK. With 35%, Marketing Analytics Specialist takes the lead, followed by Change Management Consultant at 30%. Digital Marketing Manager and Marketing Data Scientist come next, with 20% and 15% respectively. These roles not only cater to the current industry requirements, but also offer attractive salary ranges. By enrolling in this programme, professionals can enhance their skills, increase their earning potential, and remain competitive in the job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ANALYTICS & CHANGE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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