Global Certificate in Ad Tech & Information Strategies
-- viewing nowThe Global Certificate in Ad Tech & Information Strategies is a comprehensive course designed to meet the growing industry demand for experts in Ad Tech. This certification equips learners with essential skills in advertising technology, data analysis, and strategic decision-making.
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Course Details
• Ad Tech Fundamentals: Understanding the ad technology landscape, programmatic advertising, and the role of data in ad targeting.
• Data Management Platforms (DMPs): Learning to use DMPs for audience segmentation, data onboarding, and data activation.
• Demand Side Platforms (DSPs): Understanding how DSPs enable efficient media buying and ad campaign management.
• Supply Side Platforms (SSPs): Exploring the role of SSPs in maximizing yield for publishers and managing ad inventory.
• Ad Exchanges & Marketplaces: Delving into the mechanics of ad exchanges, private marketplaces, and header bidding.
• Ad Fraud & Viewability: Identifying and mitigating ad fraud, ensuring viewability, and brand safety.
• Multi-Channel Attribution: Tracking user journeys across channels and devices, and attributing conversions.
• Privacy & Compliance: Navigating regulations such as GDPR, CCPA, and privacy-preserving ad targeting techniques.
• Emerging Ad Tech Trends: Examining AI, machine learning, and blockchain's impact on ad tech and marketing strategies.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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