Global Certificate in Ad Tech & Information Strategies

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The Global Certificate in Ad Tech & Information Strategies is a comprehensive course designed to meet the growing industry demand for experts in Ad Tech. This certification equips learners with essential skills in advertising technology, data analysis, and strategic decision-making.

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About this course

It emphasizes the importance of leveraging data-driven insights to optimize advertising campaigns and maximize return on investment. In an era where digital advertising is a critical component of marketing strategies, this course provides a competitive edge. It covers the latest trends, tools, and platforms used in Ad Tech, ensuring that learners are up-to-date with the dynamic digital landscape. By the end of the course, learners will have developed a robust understanding of how to use Ad Tech to drive business growth and advance their careers in this exciting field.

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Course Details

Ad Tech Fundamentals: Understanding the ad technology landscape, programmatic advertising, and the role of data in ad targeting.
Data Management Platforms (DMPs): Learning to use DMPs for audience segmentation, data onboarding, and data activation.
Demand Side Platforms (DSPs): Understanding how DSPs enable efficient media buying and ad campaign management.
Supply Side Platforms (SSPs): Exploring the role of SSPs in maximizing yield for publishers and managing ad inventory.
Ad Exchanges & Marketplaces: Delving into the mechanics of ad exchanges, private marketplaces, and header bidding.
Ad Fraud & Viewability: Identifying and mitigating ad fraud, ensuring viewability, and brand safety.
Multi-Channel Attribution: Tracking user journeys across channels and devices, and attributing conversions.
Privacy & Compliance: Navigating regulations such as GDPR, CCPA, and privacy-preserving ad targeting techniques.
Emerging Ad Tech Trends: Examining AI, machine learning, and blockchain's impact on ad tech and marketing strategies.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN AD TECH & INFORMATION STRATEGIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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