Global Certificate in Ad Tech & Information Strategies

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The Global Certificate in Ad Tech & Information Strategies is a comprehensive course designed to meet the growing industry demand for experts in Ad Tech. This certification equips learners with essential skills in advertising technology, data analysis, and strategic decision-making.

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AboutThisCourse

It emphasizes the importance of leveraging data-driven insights to optimize advertising campaigns and maximize return on investment. In an era where digital advertising is a critical component of marketing strategies, this course provides a competitive edge. It covers the latest trends, tools, and platforms used in Ad Tech, ensuring that learners are up-to-date with the dynamic digital landscape. By the end of the course, learners will have developed a robust understanding of how to use Ad Tech to drive business growth and advance their careers in this exciting field.

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CourseDetails

• Ad Tech Fundamentals: Understanding the ad technology landscape, programmatic advertising, and the role of data in ad targeting.
• Data Management Platforms (DMPs): Learning to use DMPs for audience segmentation, data onboarding, and data activation.
• Demand Side Platforms (DSPs): Understanding how DSPs enable efficient media buying and ad campaign management.
• Supply Side Platforms (SSPs): Exploring the role of SSPs in maximizing yield for publishers and managing ad inventory.
• Ad Exchanges & Marketplaces: Delving into the mechanics of ad exchanges, private marketplaces, and header bidding.
• Ad Fraud & Viewability: Identifying and mitigating ad fraud, ensuring viewability, and brand safety.
• Multi-Channel Attribution: Tracking user journeys across channels and devices, and attributing conversions.
• Privacy & Compliance: Navigating regulations such as GDPR, CCPA, and privacy-preserving ad targeting techniques.
• Emerging Ad Tech Trends: Examining AI, machine learning, and blockchain's impact on ad tech and marketing strategies.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN AD TECH & INFORMATION STRATEGIES
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London School of International Business (LSIB)
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05 May 2025
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