Global Certificate in Ad Tech & Information Strategies
-- ViewingNowThe Global Certificate in Ad Tech & Information Strategies is a comprehensive course designed to meet the growing industry demand for experts in Ad Tech. This certification equips learners with essential skills in advertising technology, data analysis, and strategic decision-making.
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โข Ad Tech Fundamentals: Understanding the ad technology landscape, programmatic advertising, and the role of data in ad targeting.
โข Data Management Platforms (DMPs): Learning to use DMPs for audience segmentation, data onboarding, and data activation.
โข Demand Side Platforms (DSPs): Understanding how DSPs enable efficient media buying and ad campaign management.
โข Supply Side Platforms (SSPs): Exploring the role of SSPs in maximizing yield for publishers and managing ad inventory.
โข Ad Exchanges & Marketplaces: Delving into the mechanics of ad exchanges, private marketplaces, and header bidding.
โข Ad Fraud & Viewability: Identifying and mitigating ad fraud, ensuring viewability, and brand safety.
โข Multi-Channel Attribution: Tracking user journeys across channels and devices, and attributing conversions.
โข Privacy & Compliance: Navigating regulations such as GDPR, CCPA, and privacy-preserving ad targeting techniques.
โข Emerging Ad Tech Trends: Examining AI, machine learning, and blockchain's impact on ad tech and marketing strategies.
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