Advanced Certificate Google Analytics: Conversion Optimization

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The Advanced Certificate Google Analytics: Conversion Optimization is a comprehensive course that equips learners with the essential skills to optimize conversion rates using Google Analytics. This certification is vital in today's data-driven world, where businesses demand measurable results from their digital marketing efforts.

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About this course

With a focus on practical applications, this course covers topics such as setting up and configuring Google Analytics, analyzing website traffic, and implementing conversion strategies. By the end of this course, learners will be able to make data-driven decisions, optimize marketing campaigns, and drive business growth. In high demand, digital marketing professionals with expertise in Google Analytics and conversion optimization are highly valued in various industries. This course provides learners with the skills and knowledge necessary to advance their careers and excel in their field.

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Course Details

• Unit 1: Introduction to Google Analytics Conversion Optimization
• Unit 2: Setting up Google Analytics for Conversion Tracking
• Unit 3: Understanding Key Concepts: Bounce Rate, Exit Rate, and Conversion Rate
• Unit 4: Goals and Funnels: Setting up and Tracking
• Unit 5: Event Tracking: Measuring User Interactions
• Unit 6: A/B Testing with Google Optimize
• Unit 7: Segmentation: Analyzing Specific Audience Groups
• Unit 8: Multi-Channel Funnels: Understanding User Journey
• Unit 9: Using Google Analytics Data to Improve Conversion Rates
• Unit 10: Advanced Reporting and Visualization Techniques

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
ADVANCED CERTIFICATE GOOGLE ANALYTICS: CONVERSION OPTIMIZATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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