Advanced Certificate Google Analytics: Conversion Optimization

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The Advanced Certificate Google Analytics: Conversion Optimization is a comprehensive course that equips learners with the essential skills to optimize conversion rates using Google Analytics. This certification is vital in today's data-driven world, where businesses demand measurable results from their digital marketing efforts.

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With a focus on practical applications, this course covers topics such as setting up and configuring Google Analytics, analyzing website traffic, and implementing conversion strategies. By the end of this course, learners will be able to make data-driven decisions, optimize marketing campaigns, and drive business growth. In high demand, digital marketing professionals with expertise in Google Analytics and conversion optimization are highly valued in various industries. This course provides learners with the skills and knowledge necessary to advance their careers and excel in their field.

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โ€ข Unit 1: Introduction to Google Analytics Conversion Optimization
โ€ข Unit 2: Setting up Google Analytics for Conversion Tracking
โ€ข Unit 3: Understanding Key Concepts: Bounce Rate, Exit Rate, and Conversion Rate
โ€ข Unit 4: Goals and Funnels: Setting up and Tracking
โ€ข Unit 5: Event Tracking: Measuring User Interactions
โ€ข Unit 6: A/B Testing with Google Optimize
โ€ข Unit 7: Segmentation: Analyzing Specific Audience Groups
โ€ข Unit 8: Multi-Channel Funnels: Understanding User Journey
โ€ข Unit 9: Using Google Analytics Data to Improve Conversion Rates
โ€ข Unit 10: Advanced Reporting and Visualization Techniques

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ADVANCED CERTIFICATE GOOGLE ANALYTICS: CONVERSION OPTIMIZATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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