Advanced Certificate Google Analytics: Conversion Optimization
-- ViewingNowThe Advanced Certificate Google Analytics: Conversion Optimization is a comprehensive course that equips learners with the essential skills to optimize conversion rates using Google Analytics. This certification is vital in today's data-driven world, where businesses demand measurable results from their digital marketing efforts.
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โข Unit 1: Introduction to Google Analytics Conversion Optimization
โข Unit 2: Setting up Google Analytics for Conversion Tracking
โข Unit 3: Understanding Key Concepts: Bounce Rate, Exit Rate, and Conversion Rate
โข Unit 4: Goals and Funnels: Setting up and Tracking
โข Unit 5: Event Tracking: Measuring User Interactions
โข Unit 6: A/B Testing with Google Optimize
โข Unit 7: Segmentation: Analyzing Specific Audience Groups
โข Unit 8: Multi-Channel Funnels: Understanding User Journey
โข Unit 9: Using Google Analytics Data to Improve Conversion Rates
โข Unit 10: Advanced Reporting and Visualization Techniques
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