Professional Certificate in CRM Analytics for Data Scientists
-- viewing nowThe Professional Certificate in CRM Analytics for Data Scientists is a crucial course designed to empower data scientists with the necessary skills to drive customer relationship management (CRM) success. This program meets the rising industry demand for professionals who can leverage data-driven insights to optimize customer engagement and loyalty.
6,754+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to CRM Analytics • Understanding CRM systems, analytics, and their importance for data scientists.
• Data Preparation for CRM • Cleaning, preprocessing, and transforming data for CRM analytics.
• Customer Segmentation • Clustering techniques, segmentation strategies, and customer value analysis.
• Predictive Analytics in CRM • Regression, classification, and time-series forecasting for CRM analytics.
• Churn Analysis &buyer journey mapping • Identifying at-risk customers, retention strategies, and understanding customer journeys.
• CRM Analytics Dashboards • Designing interactive, user-friendly, data-rich dashboards for CRM analytics.
• Natural Language Processing (NLP) & Text Analytics for CRM • Sentiment analysis, topic modeling, and information extraction for unstructured CRM data.
• Machine Learning in CRM Analytics • Implementing and evaluating machine learning models for CRM analytics.
• Ethical Considerations in CRM Analytics • Addressing privacy concerns, data security, and ethical data usage in CRM analytics.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate