Professional Certificate in CRM Analytics for Data Scientists
-- ViewingNowThe Professional Certificate in CRM Analytics for Data Scientists is a crucial course designed to empower data scientists with the necessary skills to drive customer relationship management (CRM) success. This program meets the rising industry demand for professionals who can leverage data-driven insights to optimize customer engagement and loyalty.
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โข Introduction to CRM Analytics • Understanding CRM systems, analytics, and their importance for data scientists.
โข Data Preparation for CRM • Cleaning, preprocessing, and transforming data for CRM analytics.
โข Customer Segmentation • Clustering techniques, segmentation strategies, and customer value analysis.
โข Predictive Analytics in CRM • Regression, classification, and time-series forecasting for CRM analytics.
โข Churn Analysis &buyer journey mapping • Identifying at-risk customers, retention strategies, and understanding customer journeys.
โข CRM Analytics Dashboards • Designing interactive, user-friendly, data-rich dashboards for CRM analytics.
โข Natural Language Processing (NLP) & Text Analytics for CRM • Sentiment analysis, topic modeling, and information extraction for unstructured CRM data.
โข Machine Learning in CRM Analytics • Implementing and evaluating machine learning models for CRM analytics.
โข Ethical Considerations in CRM Analytics • Addressing privacy concerns, data security, and ethical data usage in CRM analytics.
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