Executive Development Programme in Performance-Based Facebook Ads
-- viewing nowThe Executive Development Programme in Performance-Based Facebook Ads is a certificate course designed to empower professionals with in-demand skills for optimizing Facebook ad campaigns. This programme emphasizes the importance of data-driven decision-making and KPIs in creating effective ad strategies that align with business goals.
3,915+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Facebook Ads Manager: Understanding the interface, creating and managing ads, setting up target audiences, and analyzing performance.
• Performance Tracking & Metrics: Utilizing Facebook Pixel, conversion tracking, and key metrics such as CTR, CPC, CPM, and ROAS.
• Creative Best Practices: Designing effective ad creatives, ad copywriting, image and video specifications, and utilizing Facebook's ad formats.
• Custom Audiences & Lookalike Audiences: Building custom audiences, leveraging website traffic, customer lists, and engagement-based audiences, and creating lookalike audiences.
• Ad Placement & Delivery Optimization: Choosing the right ad placements, automated placements, and optimizing ad delivery based on objectives.
• Budget Management & Bid Strategies: Creating and managing ad sets, understanding budget pacing, and selecting the appropriate bidding strategies for maximum performance.
• Campaign Structure & Scaling: Organizing campaigns, ad sets, and ads effectively, and strategies to scale successful campaigns.
• Audience Insights & Market Research: Utilizing Facebook's audience insights tool for market research, understanding audience demographics, interests, and behaviors.
• Testing & Experimentation: Implementing A/B testing, multi-variant testing, and experimentation for continuous improvement.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate